Enhancing UX at THE
As the lead product designer at THE, I spearheaded the redesign of a critical data collection product; significantly enhancing user experience, driving user engagement and meeting business needs. Utilising user-centered design to meet prioritised business requirements.
Task
My task was to identify key pain points related to prioritized business and customer requirements, and to explore and develop design solutions that address these challenges. The goal was to deliver a seamless user experience that meets both customer needs and business objectives.