Making complex products easier
to understand, operate, and trust.

Lead Product Designer working across research, strategy,and systems design to turn ambiguity into clear, usable products.
About me
I’m a Lead Product Designer with 7+ years of experience working across energy, technology, and digital product teams.
 
My focus is on complex, often ambiguous systems where user needs, regulatory constraints, and business decisions intersect. I help teams reduce uncertainty, align around better decisions, and translate complexity into products that are easier to understand and operate.
 
My work spans discovery through delivery, with a strong emphasis on systems thinking, design quality, and the operational realities behind product design at scale.
Building evidence-led foundations for a public energy product ecosystem

Building evidence-led foundations for a public energy product ecosystem

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LCCC – Billing Statement Flow: A Story of Clarity and Confidence

LCCC – Billing Statement Flow: A Story of Clarity and Confidence

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Yubl – Designing in the Absence of a Brand

Yubl – Designing in the Absence of a Brand

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In Practice

Thoughts on design, products
and the decisions behind them

Read my blog

A mix of reflections, opinions and design stories from my work, covering research, strategy, systems, measurement, craft and the small decisions that shape better products.

How I Work


Design that moves with
people, from understanding
to meaningful impact

What I work on

  • Connecting user needs to measurable product and business outcomes

  • Creating clarity across complex systems, services and workflows

  • Shaping product direction through research and synthesis
  • Aligning stakeholders around difficult product decisions
  • Designing and scaling systems that teams can actually use
Product & UX Design

Turning complex problems into clearer product journeys, flows and structures that help users understand what to do next.

Interface Design & Systems

Building accessible UI patterns, design standards and token-driven systems that keep products coherent as they scale.

Research, Testing & Measurement

Framing assumptions, testing ideas and using qualitative and behavioural signals to guide better product decisions.

Content & Experience Strategy

Aligning content, structure and user intent so complex information becomes easier to understand and act on.

January 4, 2026

Building evidence-led foundations for a public energy product ecosystem

Low Carbon Contracts Company (LCCC) operates at the centre of the UK’s transition to low-carbon energy. Through schemes such as Contracts for Difference (CfD),…

  • Strategy

    Audience Strategy Product Strategy UX Strategy Journey Mapping Continuous Discovery Measurement Frameworks (HEART & CASTLE) AI Readiness Foundations Design Governance Information Architecture

  • Design

    UX Research Service Design Information Architecture Interaction Design Design Systems Foundations Pattern Libraries Workshop Facilitation Opportunity Framing Concept Development

  • Client

    Low Carbon Contracts Company (LCCC), Government part owned energy organisation, Public Services / Energy Sector. Net Zero 2050.

  • Role

    Lead Product Designer.

  • Duration

    2024 – 2025.

  • Focus

    Billing Statement Flow, Scheme Operations (Settlements).

  • Impact

    30 % faster reviews · 0 % data mismatches · Improved user confidence.

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December 4, 2024

LCCC – Billing Statement Flow: A Story of Clarity and Confidence

When I joined LCCC, the billing process was both critical and fragile. Operators reconciled millions in renewable‑energy payments using PDFs that captured data at…

  • Strategy

    UX strategy focused on cognitive load reduction and decision clarity.

  • Design

    UX/UI Design, Interaction Design, Design System Setup.

  • Client

    Low Carbon Contract Company (LCCC)

  • Role

    Lead Product Designer.

  • Duration

    2024 – 2025.

  • Focus

    Billing Statement Flow, Scheme Operations (Settlements).

  • Impact

    30 % faster reviews · 0 % data mismatches · Improved user confidence.

View Project
December 4, 2024

Yubl – Designing in the Absence of a Brand

In 2015, Yubl was a UK-based social messaging startup trying to carve out a space in a market dominated by WhatsApp, Snapchat, and Facebook…

  • Strategy

    UX and UI strategy focused on clarity, intuitive interaction, and first-time user comprehension — under high ambiguity and evolving product vision.

  • Design

    UI/UX Design, Interaction Design, Visual Language, Onboarding Copy, Prototype Testing.

  • Client

    Yubl (Social Messaging Startup)

  • Role

    UI Designer & UX Researcher

  • Duration

    2015 – 2016

  • Focus

    Composer, Public Feed, Onboarding, Interactive Buttons, Brand Engagement

  • Impact

    ✔ First production-ready UI delivered ✔ Interactive features adopted by early brand partners (e.g. ASOS, Warehouse) ✔ Embedded usability testing into startup culture ✔ Established visual system from scratch

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