that scales across industries.
I’m Samuel Adeloye, a London-based Senior Product Designer with a focus on creating user-centred digital experiences that drive clarity, consistency, and measurable impact.
Over the years, I’ve worked across startups, agencies, and large-scale public sector environments, from defining design languages for FTSE 100 clients at Investis Digital to leading UX and design system initiatives at LCCC, where my work supports national energy contracts worth billions. This includes designing consumer-facing products that engage wide audiences, B2B platforms that streamline complex workflows, and internal tools that empower specialist teams to work with clarity and confidence.
My practice sits at the intersection of UX, UI, and product strategy, shaped by a belief that design is as much about how teams work as it is about what users see. I thrive in spaces where continuous innovation meets real-world impact, helping teams mature their design practice while delivering intuitive, purposeful products.
What anchors my approach is the idea that good design brings alignment: between people and systems, insight and intent, ambition and usability. It’s a craft of translation, turning research, constraints, and possibilities into something that feels simple, even when it isn’t.
When I’m not designing, I explore the evolving role of design operations, measurement frameworks, and the narratives that connect design performance to business outcomes.
Available for select freelance and collaboration work.