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Building evidence-led foundations for a public energy product ecosystem

Building evidence-led foundations for a public energy product ecosystem

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Low Carbon Contracts Company (LCCC) operates at the centre of the UK’s transition to low-carbon energy. Through schemes such as Contracts for Difference (CfD),…

LCCC – Billing Statement Flow: A Story of Clarity and Confidence

LCCC – Billing Statement Flow: A Story of Clarity and Confidence

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I led the design and research for billing review in Zero, the Low Carbon Contracts Company’s internal contract-management platform. Bringing financial evidence and reviewer…

Yubl – Designing in the Absence of a Brand

Yubl – Designing in the Absence of a Brand

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In 2015, Yubl was a UK-based social messaging startup trying to carve out a space in a market dominated by WhatsApp, Snapchat, and Facebook…

January 4, 2026

Building evidence-led foundations for a public energy product ecosystem

Low Carbon Contracts Company (LCCC) operates at the centre of the UK’s transition to low-carbon energy. Through schemes such as Contracts for Difference (CfD),…

  • Strategy

    Audience Strategy Product Strategy UX Strategy Journey Mapping Continuous Discovery Measurement Frameworks (HEART & CASTLE) AI Readiness Foundations Design Governance Information Architecture

  • Design

    UX Research Service Design Information Architecture Interaction Design Design Systems Foundations Pattern Libraries Workshop Facilitation Opportunity Framing Concept Development

  • Client

    Low Carbon Contracts Company (LCCC), Government part owned energy organisation, Public Services / Energy Sector. Net Zero 2050.

  • Role

    Lead Product Designer.

  • Duration

    2024 – 2025.

  • Focus

    Billing Statement Flow, Scheme Operations (Settlements).

  • Impact

    30 % faster reviews · 0 % data mismatches · Improved user confidence.

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July 4, 2026

LCCC – Billing Statement Flow: A Story of Clarity and Confidence

I led the design and research for billing review in Zero, the Low Carbon Contracts Company’s internal contract-management platform. Bringing financial evidence and reviewer…

  • Strategy

    UX strategy focused on cognitive load reduction and decision clarity.

  • Design

    UX/UI Design, Interaction Design, Design System creation.

  • Client

    Low Carbon Contract Company (LCCC)

  • Role

    Lead Product Designer.

  • Duration

    2024 – 2025.

  • Focus

    Billing Statement Flow, Scheme Operations (Settlements).

  • Impact

    30 % faster reviews · 0 % data mismatches · Improved user confidence.

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December 4, 2024

Yubl – Designing in the Absence of a Brand

In 2015, Yubl was a UK-based social messaging startup trying to carve out a space in a market dominated by WhatsApp, Snapchat, and Facebook…

  • Strategy

    UX and UI strategy focused on clarity, intuitive interaction, and first-time user comprehension — under high ambiguity and evolving product vision.

  • Design

    UI/UX Design, Interaction Design, Visual Language, Onboarding Copy, Prototype Testing.

  • Client

    Yubl (Social Messaging Startup)

  • Role

    UI Designer & UX Researcher

  • Duration

    2015 – 2016

  • Focus

    Composer, Public Feed, Onboarding, Interactive Buttons, Brand Engagement

  • Impact

    ✔ First production-ready UI delivered ✔ Interactive features adopted by early brand partners (e.g. ASOS, Warehouse) ✔ Embedded usability testing into startup culture ✔ Established visual system from scratch

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